Job Description
Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.
Main responsibilities will be
1- Conceive and implement SEO Content Strategy
- Act as the subject matter expert and manage all aspects of Valeo SEO initiatives
- Develop semantic analysis with the aim of drafting SEO-friendly content
- Develop and implement effective SEO strategies across various markets
- Help draft editorial content for our websites and applications adhering to SEO best practices and editorial guidelines
- Benchmarking: you’ll be continuously looking at the competition and the main digital players to feed Valeo’s digital strategy
- Leverage AI Tools for SEO tasks such as keyword research and content optimization.
2- Optimize technical SEO through your technical expertise
- Keep tracking the latest SEO trends and best practices
- Help implement a link-building strategy via quality web partners, working alongside our Webmaster and Communication teams
- Optimise existing content (meta titles, meta descriptions, etc.)
- Assist with mentoring and training business stakeholders and product owners in the team to help draft functional SEO requirements intended for the Technical team
- Coordinate with Valeo IS Digital team to implement technical SEO recommendations
3- Measure your actions
- Set measurable SEO goals and monitor performance
- Regularly report on SEO metrics for continuous improvement
Requirements
- 5+ years of experience as passionate SEO expert for a medium to large website or at an agency, covering all aspects of SEO from high-level strategy down to technical SEO
- You have a strong understanding of search engines’ crawling behavior and impact on traffic and revenue
- In-depth Knowledge of Search Engine Algorithms: Expert understanding of how search engines rank pages and adjust strategies accordingly
- You have some background in project management, preferably as an SEO Program Manager or SEO Project Manager
- You are comfortable with technical concepts and adept at learning new technology applications
- Previous experience producing SEO web content, either in a personal or professional capacity
- Creative thinker: you know how to engage your audience
- Clued-up on the latest SEO and content creation best practices
- You have strong interpersonal skills; you can work with both technical and business staff
- Open-minded and a team player
- English speaker
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